Build a Revenue Development Function

I need a revenue development function. I don't want to build it twice.

Most revenue development functions get stood up the same way: hire a rep, see what happens, hire another, figure out the system as you go. By the time the problems surface — high attrition, erratic conversion, managers coaching on instinct — the cost of fixing it is higher than building it right would have been.

BUILD is the engagement for companies that want the architecture in place before they scale headcount.

You're building if:

— Standing up a Business Development Representative function for the first time

— Scaling from one team to multiple and the current structure won't hold

— A new sales leader wants the foundation set before they grow it

You're rebuilding if:

— A prior motion ran for 12–18 months and never produced consistent results

— Attrition is high and managers can't explain it

— Reps are operating to different standards and no one's sure whose are right

Ready to build it right the first time?

BUILD engagements are scoped to where you're starting from and where you need to be. Most target 60–90 days. The conversation starts before the scope does.

Scope the Build